What a seed caught, in the words of the teams who planted it.
Three examples below: a coaching pattern, and two named partner-vetting customers who share their results in their own words.
How coaching teams use a seed to audit partner performance.
A lead-generation company coaching its partners on follow-up cadence had a recurring problem: there was no reliable way to know whether a new partner was actually working the way they'd committed to. That is, until a client complained. Their fix was to run a seed through a partner's normal intake flow shortly after onboarding, then pull the seed's activity a week later and compare it against their own cadence standard.
We observed first touch time, number of attempts and days before contact was closed. What had been an hour-long manual report became a single pull from the Assumed inbox. Partners whose actual follow-up was far below what they'd committed to were identified and corrected before the pattern cost a client relationship.
iRelo
“If a client believes another client is double-selling their leads, that issue takes precedence over everything else.”— Moriah Smith, client management & sales, iRelo
iRelo has been around for a long time. Before Assumed, checking whether a partner was reselling or double-quoting leads was a lot more of a manual process.
Now iRelo uses Assumed and tests any partner that raises a flag. A first offense gets a warning and a weekly retest; a second gets the partner removed from the campaign for good.
Results
- Tested its entire partner network and removed partners caught double-quoting leads
- Replaced a manual, one-partner-a-day process with daily coverage across the whole network
- Extended the same seed data to coach partners on contact cadence and slow response times
Advance Client Solutions
“It’s like having a wrench, you don’t use it daily, but it’s there when needed.”— George Hurley, Co-owner, Advance Client Solutions
ACS suspected that leads it had rejected and never paid for were still being worked by a partner downstream. They seeded their lead lists with Assumed phone numbers that were never billed to the partner, then watched.
Within hours of rejecting a lead, the seeded contact started receiving calls and emails. The source was identified and cut off quickly. Testing with multiple numbers also confirmed the opposite: most of ACS's partners were clean, which was its own kind of peace of mind.
Results
- Identified and removed a lead-stealing agent within hours of first rejecting a lead
- Validated that the majority of partners were handling rejected leads correctly
- Kept Assumed on standing retainer for ongoing partner due diligence