Current News
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How to Use Assumed Seeds for Market Research
Assumed Seeds are artificial consumer contact records with real working email addresses and phone numbers. You can plant these contact records in your marketing lists, use them to fill out online forms, and even place them in your CRM or any data store containing personal information you want to protect. Primary use cases for Assumed…
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Stop Guessing, Start Coaching: How Assumed can Elevate Client Recommendations
As a sales coach, you know that having insight into what your clients are actually communicating to prospects is the key to success. However, that insight can be challenging to obtain or take much manual effort. That’s where Assumed Seeds come in. Use them as a powerful data monitoring solution to validate your clients’ processes…
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Is it Safe to Assume That…?
Is it Safe to Assume That…? A common phrase often makes me cringe: “Is it safe to assume that…?” The answer is… rarely. Specific questions like “Is the sky blue?” can safely be answered with a simple yes. But even then, if you do a little research, you’ll find that the precise answer is often…
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Your Business is Your Castle – Build it Like One.
In an age long ago, medieval architects were tasked with designing a functional and secure facility for administering the kingdom. All aspects of the castle’s design were implemented with security at the top of mind. From thick stone walls and tall watchtowers to drawbridges, iron gates and moats, each element of the castle’s architecture was…
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Are Your Opt-Out Processes Working? Here’s a Simple Step-by-Step Process to Find Out!
If you have contacts that you are reaching out to, making sure your opt-out flows work effectively is important for regulatory compliance and customer trust. Not having opt-out flows working correctly can even get your business in legal trouble, especially when making phone calls or sending texts to someone who has opted out. Here’s how…
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Are You Prepared for a Data Breach? Better yet, are Your Partners Prepared for a Data Breach? Can You Trust Them?
Data breaches have become all-too-common, posing significant risks to businesses and their partners. This article aims to shed light on the importance of being prepared for a data breach, particularly emphasizing the role of partners and vendors in data breach prevention and response. Is your business adequately prepared to respond to a data breach? Perhaps…