Are Your Opt-Out Processes Working? Here’s a Simple Step-by-Step Process to Find Out!

Taylor Leikness Avatar

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Ensuring that your opt-out flows work effectively is essential for regulatory compliance and customer trust. Not having opt-out flows working correctly can even get your business in legal trouble, especially when making phone calls or sending texts to someone who has opted out. Here’s how to use Assumed to verify and enhance your opt-out processes.

First, obtain decoy contacts from Assumed. Add the contact’s email address and phone number to your email lists, SMS campaigns or other marketing channels where opt-out options are available. Tag these contacts with labels appropriately within Assumed to track their journey through your opt-out process.

Next, have the contact opt-out via the Assumed inbox when you want to test in email strings and monitor the activity of these seeded contacts. Assumed will track the communications they receive, and if a contact that opt-ed out receives anything, there’s a problem with your flow. 

Set up notifications in Assumed to receive alerts daily or weekly about the activity related to the seeded contacts. Look for confirmations that these contacts have been successfully removed from your active lists. Review the reports generated by Assumed, focusing on whether the opt-out actions were processed correctly and timely. Verify that no further marketing communications were sent to these contacts post-opt-out.

Use the insights from Assumed to identify any failures or delays in your opt-out processes. If a seeded contact continues to receive communications after opting out, it signals a flaw in your system. Address these issues by updating your database, fixing bugs in your opt-out flow, or retraining your staff on compliance procedures. By effectively managing opt-outs, you show customers that you respect their preferences and privacy, which builds trust and improves your brand reputation.