Data Privacy Week: Because respecting data isn’t optional — it’s the job.
As the CISO at Assumed — and someone who has spent a career pushing for smarter, more human‑centered privacy practices — I’m excited to share that Assumed is officially a Data Privacy Week 2026 Champion.
This year’s theme focuses on educating organizations about responsible data collection and promoting transparency. That mission aligns perfectly with what we believe at Assumed: trust is earned, not assumed, and privacy is a responsibility every company must take seriously.
Why We’re Participating
Today, Assumed joins a global community of organizations committed to strengthening data privacy by registering as a 2026 Data Privacy Week Champion.
For us, this isn’t a checkbox or a marketing badge. It’s a public commitment to something we already live every day: being thoughtful, accountable stewards of personal information.
Data Privacy Week (January 26–30) expands on the long‑standing Data Privacy Day initiative. Its purpose is simple and powerful:
- Help individuals understand the control they do have over their data
- Help organizations understand why respecting that data is non‑negotiable
At Assumed, that’s the heart of our work, empowering teams to stop relying on assumptions and start relying on evidence when it comes to data partners, vendors, and third‑party risk.
Why This Matters to Me Personally
I’ve spent years watching organizations struggle with the same pattern: too much trust, too little verification, and far too many assumptions about how partners handle data.
That’s exactly why we built Assumed – to give teams clarity, confidence, and visibility into the data relationships that power their business.
So being a Data Privacy Week Champion isn’t just symbolic for us. It’s a reflection of our mission.
“Privacy isn’t a compliance task. It’s a promise. And every organization that collects data has an obligation to keep that promise.”
— Dan Cerceo, CISO, Assumed
Take Control of Your Data
Every click, swipe, purchase, and login leaves a trail. Apps, websites, and services collect information about your behavior, interests, and sometimes even deeply personal identifiers like your driver’s license number or health metrics from your smartwatch.
You can’t control every byte that moves through the digital world — but you can make smarter choices about who you share your data with and how.
Your data is valuable. Treat it that way.
Data Privacy Week encourages everyone to take a few simple steps to better manage personal information and make informed decisions about where it goes.
If you want to get involved or learn more, visit:
https://www.staysafeonline.org/data-privacy-week
About Assumed
Assumed helps organizations eliminate blind trust in their data partners and vendors. We provide visibility, evidence, and clarity so teams can make informed decisions about third‑party risk, privacy, and data stewardship — without relying on assumptions.
About Data Privacy Week
Data Privacy Week began as Data Privacy Day in 2008, expanding on Europe’s Data Protection Day, which commemorates the signing of Convention 108 — the first legally binding international privacy treaty. The National Cybersecurity Alliance leads the North American effort to promote privacy awareness and education.
Learn more at:
https://staysafeonline.org/data-privacy-week/
About the National Cybersecurity Alliance
The National Cybersecurity Alliance is a nonprofit dedicated to creating a safer, more interconnected world through education, awareness, and public‑private collaboration. More information is available at https://staysafeonline.org.
