“If you’re in the lead gen space and want to sleep easier at night, you should be using Assumed.”
The lead generation industry, like others that handle data, is built on trust. Especially, when it comes to trusting partners. No one understands this better than George from Advanced Client Solutions (ACS), a company delivering high-quality inbound data leads and calls for industries like health insurance, Medicare, solar and home services. What have they used to validate this trust? Assumed.
“Assumed was a game changer for us,” George explained. “It was easy to get the numbers, simple to integrate into boberdoo and instantly became part of our partner vetting process.”
A little background on ACS
Founded just a year and a half ago by industry veterans with decades of combined experience, ACS quickly became a trusted lead provider. Their mission is simple: deliver quality traffic so clients can focus on doing what they do best. Whether it’s life insurance, ACA, Medicare or even solar energy, ACS connects businesses with the leads that fast-tracks their growth.
ACS’s service stands out because it focuses on businesses that can handle the traffic. “Our ideal customer,” George shared, “is someone big enough to work the leads effectively—anything from a mini call center with 5-10 employees on the phones, to a full-sized call center.”
The challenge: a suspicious lead agent
In this industry, even the best companies encounter data misuse issues. ACS began noticing something strange with some of their leads. “We had reason to believe there were leads being rejected, but still worked even when they weren’t paid for,” George said. “There were rumors, and some unusual data trends pointed to it. We decided to investigate.” This is even scarier with the FCC & CMS one-to-one consent rulings, because stolen leads will not have that consent certificate.
That’s when ACS turned to Assumed.
A quick and user-friendly solution
Assumed provides companies like ACS with seeded contacts, allowing them to track how their partners handle leads. By inserting fake contacts into their lead lists, or submitting the contact through one of their forms, ACS ran an audit to see if any partner was stealing consumer data.
“Once we seeded the leads with Assumed phone numbers, which, of course, we never charged our partners for, we played a wait-and-see game,” George recalled. “We didn’t have to wait long. Within hours of post-rejecting a lead, phone calls were made and emails sent to the fake contact. We had found who the culprit was..”
This discovery allowed ACS to cut off the problematic agent quickly, preventing further misuse of leads. The ease and efficiency of the process stood out to George. “We’d considered all sorts of ways to monitor this—burner phones, manual tracking—but Assumed made it so simple. The reporting was clear, and the price was reasonable.”
The ongoing benefit for the lead generation industry
The most interesting part about ACS’s experience with Assumed is how it not only helped them catch a bad actor, but reassured them about their other partners. “The most interesting insight was that the vast majority of our agents were clean,” George said. “The industry needs to realize this—while there’s an underlying paranoia, most people are doing the right thing.”
He added that Assumed gave them peace of mind, not just for identifying issues but also for validating the excellent work of their partners. “We tested with more than one number to make sure it wasn’t a fluke, and the results gave us confidence in our team.”
Why everyone in lead gen should use Assumed
For ACS, Assumed is their go-to tool for partner management and due diligence processes. If there is any indication of a problem, they can use Assumed to monitor agent behavior, identify issues before escalating and ensure that their leads are handled correctly.
“If you’re in the lead gen space and want to sleep easier at night, you should be using Assumed,” George recommended. “Even if it’s just to settle your own mind, knowing your partners are doing what they should be doing is invaluable.”
In an industry where transparency and trust are paramount, Assumed gives lead generation companies the tools they need to hold their partners accountable.
Assumed didn’t just help ACS solve a problem—it gave them a tool they can rely on for future challenges. As George put it, “It’s like having a wrench. You might not use it daily, but when you need it, it’s there.” So, if you’re ready to take control of your leads and ensure that your partners are playing by the rules, sign up for Assumed and start ordering contacts today. It’s an affordable investment in peace of mind and business growth.
