October isn’t just about falling leaves and pumpkin spice; it’s also Cybersecurity Awareness Month 2025, an initiative that Assumed is honored to champion year after year.
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Our Commitment to Cybersecurity Awareness Month 2025
At Assumed, we believe that information security isn’t simple, but it should be! That’s why we’re proud to partner with the Cybersecurity and Infrastructure Security Agency (CISA) and the National Cybersecurity Alliance to bring awareness to the broader community, not just during October, but throughout the entire year.
As Dan Cerceo, our Chief Information Security Officer, puts it: “At Assumed, we believe that information security isn’t simple, but it should be! We are excited to partner with CISA and the National Cybersecurity Alliance to bring awareness to the broader community during Cybersecurity Awareness Month and throughout the year.”
The “Secure Our World” Mission
Now in its 20th year, Cybersecurity Awareness Month focuses on the theme “Secure Our World,” highlighting four essential cybersecurity practices that everyone should adopt:
- Use Strong Passwords and a Password Manager – Understanding the benefits of password managers and dispelling myths around their security and ease of use
- Turn on Multifactor Authentication – Adding an extra layer of security to both personal devices and business networks
- Recognize and Report Phishing – Still one of the primary threat tactics used by cybercriminals today
- Update Your Software – Installing updates regularly and turning on automated updates whenever possible
Why This Matters
Technology is deeply intertwined with our lives, from mobile devices to connected home systems. As technology evolves, cybercriminals are working equally hard to find ways to compromise systems and disrupt both personal and business life.
That’s why Cybersecurity Awareness Month exists: to highlight emerging challenges in cybersecurity and provide straightforward, actionable guidance that anyone can follow to create a safe and secure digital world for themselves and their loved ones.
Assumed’s Role in Cybersecurity Awareness Month 2025
Our commitment to cybersecurity goes beyond awareness; it’s built into the DNA of our products. With Assumed Seeds, we provide practical tools that help businesses:
- Detect data leaks before they become full-blown breaches
- Vet partners and vendors for responsible data handling
- Monitor databases for unauthorized access or theft
- Validate processes to protect consumer experiences
Simple yet effective security solutions can break down barriers to regulatory compliance, protect consumers and mitigate the security risks that all businesses face in today’s world.
Data Seeding and Cybersecurity
One of the most effective yet underutilized cybersecurity strategies is data seeding, which Assumed has perfected. Data seeding involves placing traceable, artificial contacts (known as Assumed Seeds) within your CRM, lead database or partner network. These decoy records act like digital tripwires.
If a seed contact receives an unexpected email, call, or message, you instantly know that data has been accessed or shared where it shouldn’t have been. It’s an early warning system for data misuse, insider threats, or vendor leaks, long before they turn into breaches that make headlines.
With Assumed, you can automate and scale your seeding strategy across multiple systems and partners. Whether you’re monitoring outbound data flow, validating your opt-out process, or checking vendor compliance, our Seeds provide actionable visibility into your data’s security posture.
In a world where stolen databases are often discovered too late, data seeding ensures you’re the first to know when something goes wrong, and that can make all the difference.
Join Us in Securing Our World
Cybersecurity Awareness Month 2025 is designed to engage and educate public and private sector partners through events and initiatives, to raise awareness about cybersecurity and increase the nation’s resiliency in the event of a cyber incident.
Since the Presidential proclamation establishing Cybersecurity Awareness Month in 2004, this initiative has been formally recognized by Congress, federal, state and local governments, and leaders from industry and academia. This united effort is necessary to maintain a cyberspace that is safer and more resilient. It remains a source of tremendous opportunity and growth for years to come.
At Assumed, we’re committed to being champions of cybersecurity awareness, not just in October, but every day of the year. Because when it comes to protecting sensitive data, we should never assume anything.
Want to learn more about how to protect your data? Visit https://www.cisa.gov/cybersecurity-awareness-month and https://staysafeonline.org/cybersecurity-awareness-month/ for more resources on staying safe online.n the event of a cyber incident.
